Strategy at Speed, Results at Scale.

Most businesses spend months trying to figure out their social media approach through trial and error. Our VIP Day condenses what would typically take 3-6 months into one focused, high-impact session. You'll walk away with clarity, direction, and a complete implementation plan—not just ideas.

A 4 Hour Strategic Intensive: Strategy at Speed, Results at Scale.

Our VIP Day condenses what would typically take 3-6 months into one focused, high-impact session.

You'll walk away with clarity, direction, and a complete implementation plan—not just ideas.

The Agenda

A Complete Strategy In Just One Powerful Day

Pre-Session: Strategy Preparation

Before our big day together, we'll get to know your business and current social media presence. You'll fill out a questionnaire about your goals and challenges, and we'll review your existing social accounts. This homework helps us make the most of our time together since we won't waste valuable hours gathering basic information. We'll come prepared with initial insights so we can focus on building your strategy rather than starting from scratch.

Session 1: Who

In this first session, we figure out exactly who your perfect customers are. We'll talk through what problems they face, what solutions they're looking for, and why they would choose you over competitors. We'll create detailed profiles of your ideal clients, including what motivates them to buy and what holds them back. This goes beyond basic demographics to understand their real concerns and desires. By the end, you'll have crystal-clear pictures of who you're really trying to reach with your content.

Session 2: Client Journey

Here we map out how people go from never hearing about you to becoming loyal customers who recommend you to others. We'll walk through each step of this journey—from first awareness to making a purchase and beyond. We'll identify what information people need at each stage to move forward with confidence. We'll also spot any gaps in your current approach where potential customers might get stuck or confused. This creates a roadmap showing exactly what content you need to create to guide people toward working with you.

Session 3: Content & Platforms

In this session, we build your actual content plan. We'll determine the main topics you should talk about regularly to show your expertise. We'll craft your brand story in a way that connects with customers and positions you as their trusted guide. You'll learn how to balance educational content with promotional messages without being pushy. We'll decide which social platforms make the most sense for your business and set up practical ways to measure success on each one. If podcasting fits your strategy, we'll incorporate that too.

Session 4: Playbook Design

The final session turns your new strategy into a practical action plan. We'll anticipate potential roadblocks and create backup plans to deal with them. We'll clearly define who's responsible for each part of your social media plan—whether that's you, someone on your team, or our agency. You'll leave with a complete timeline for implementation and a content calendar that tells you exactly what to post and when. Instead of a strategy that sits on a shelf, you'll have a step-by-step plan you can start using right away.

Let us become the marketing

arm for your business.

The Agenda

A Complete Strategy In Just One Powerful Day

Pre-Session: Strategy Preparation

Before our big day together, we'll get to know your business and current social media presence.

We'll come prepared with initial insights so we can focus on building your strategy rather than starting from scratch.

Session 1: Who

In this first session, we figure out exactly who your perfect customers are. We'll create detailed profiles of your ideal clients, including what motivates them to buy and what holds them back.

By the end, you'll have crystal-clear pictures of who you're really trying to reach with your content.

Session 2: Client Journey

Here we map out how people go from never hearing about you to becoming loyal customers who recommend you to others. This creates a roadmap showing exactly what content you need to create to guide people toward working with you.

Session 3: Content & Platforms

We'll determine the main topics you should talk about regularly to show your expertise. We'll craft your brand story in a way that connects with customers and positions you as their trusted guide.

We'll decide which social platforms make the most sense for your business and set up practical ways to measure success on each one. If podcasting fits your strategy, we'll incorporate that too.

Session 4: Playbook Design

You'll leave with a complete timeline for implementation and a content calendar that tells you exactly what to post and when. Instead of a strategy that sits on a shelf, you'll have a step-by-step plan you can start using right away.

Let us become the marketing arm for your business.

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Copyright 2025. Next Step Social & Podcasting. All Rights Reserved.

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Copyright 2025. Next Step Social & Podcasting. All Rights Reserved.