When “Fitting” Beats “Selling” in a Sales Call

Selling used to feel like a tug-of-war for me. Asking someone to pay? Awkward.
But this conversation with Aleasha Bahr changed everything.

If you want sales that feel aligned...not forced...this episode of Rocky Mountain Marketing walks you through “fit over force.” Give it a listen: Rocky Mountain Marketing – Aleasha Bahr episode.

Here’s what moved me (and what can shift your sales game):

From “Trade” to “Transaction”: Rewriting the Sales Narrative

In the early days, I exchanged value with free concerts or coffee. That trade mindset made every money ask feel weird, laden with guilt.

Working with Alicia helped me see: I bring transformation, not favors. My service isn’t about me doing “work for someone” ...it's about delivering outcomes worth paying for.

Fit > Force: The New Sales Paradigm

Alicia’s mantra: If it’s a fit, it doesn’t feel like you’re selling.

Here’s how she frames it:

• You vet them as much as they vet you.
  

• You explain the situation, expectations, and strategy...transparently.
  

• You give people room to self-identify as the right client (or not).
  

• No pressure, no fluff...clarity and respect.

When sales become a conversation, not coercion, everything changes.

Pre‑Screening Is Your Secret Weapon

One of her biggest differentiators: always use a pre-qualification form before jumping on the call.

If someone won't invest five minutes to fill out basic questions (goals, current systems, challenges, what they’ve tried), they probably aren’t ready.

Pre-screening saves your energy and filters out mismatches early.

Go Deep, Not Wide

Some sales philosophies preach volume: “DM 5 strangers a day.” Alicia challenges that.

Here’s what struck me:

• High-quality, high-paying clients don’t need mass outreach.
  

• Cold messaging without strategy drains you (and your brand).
  

• Instead, lead with resonance: show how you uniquely solve their problem.

In short: don’t spray and pray. Be deliberate.

The 10 Sales Commandments (That Give You Content Too)

Alicia has a framework she calls the Ten Sales Commandments...principles that guide how she sells differently.

These are rich content goldmines. Use them. Teach them. Let them anchor your sales messaging.

Sales Calls: Structure + Strategy = More Yeses

• Keep calls under an hour.

• Share pre‑call resources. (A video or guide helps cover education you don’t need to do live.)

• Lead with results. Stop talking features (“I’ll post 3× a week”) and start talking transformations (“This boosts your audience, leads, and authority”).

• Bring budget into the conversation early. Don’t be vague...set ranges, invite collaboration.

• Ask timeline + next-step clarity. You don’t want to end in “Maybe I’ll think about it.”

• Never send proposals without discussing. Either present it in a meeting or walk them through on video. You’ll get fewer misunderstandings, fewer ignored emails, and more “yes, thanks.”

Final Thoughts: Selling Isn’t Dirty...It’s Disservice When You Don’t Do It Well

The biggest mistake I see? People trying to skip the selling. Or doing it so awkwardly they repel ideal clients.

When you sell ethically, with intention, clarity, and respect...you serve your audience and your business.

If you’re ready to shift how you sell (and stop dreading the money ask), dive into the full Alicia episode here: Rocky Mountain Marketing – Aleasha Bahr.