Hate memorizing video scripts?
Feel awkward staring at your phone, trying to remember what to say next?

Good news: Instagram just rolled out a new teleprompter tool inside its Edits app...and it’s about to make your video creation a whole lot easier (and way less stressful).

Why This Feature Matters

If you’ve ever spent 20 takes trying to record one 30-second Reel… this update is your new best friend.

Instagram’s new Edits app is designed specifically for video creation...think of it as Meta’s answer to CapCut (TikTok’s editor). Inside it, users can now access a built-in teleprompter, letting you upload or type your script, adjust the text size and scroll speed, and record directly while reading your lines.

Translation?

No more memorizing. No more awkward pauses. Just clear, confident delivery.

How It Works

1. Open the Edits app (separate from Instagram).

2. Type or paste your script into the teleprompter tool.

3. Adjust scroll speed + text size to match your natural speaking pace.

4. Hit record and talk directly to your camera as your words scroll beneath the lens.

That’s it...you’ve just recorded a polished, natural video without looking like you’re reading.

Why It’s a Game-Changer for Small Business Owners

This isn’t just for influencers.

It’s for coaches explaining frameworks, realtors walking through listings, product-based businesses giving behind-the-scenes tours, and thought leaders sharing insights on camera.

If you’re growing a business online, video visibility isn’t optional anymore...it’s a growth strategy.

According to Meta, video now makes up 50% of all time spent on Instagram. And content that features people consistently drives higher engagement.

Showing up confidently on camera is no longer a “nice to have”...it’s how you build trust and authority.

How to Use It Without Sounding Scripted

You’ll only sound robotic if you write like a robot.
Here’s the secret: write your script how you talk.

✅ Use contractions.
✅ Add personality...“hey friend,” “you know what I mean,” etc.
✅ Keep sentences short and conversational.
✅ Focus on one person, not “your audience.”

The goal isn’t to read perfectly. It’s to deliver confidently, like you’re chatting with a friend over coffee.

How to Prepare Now (Even Before You Get Access)

Instagram is still testing the feature, but you can get ahead of the rollout:

1. Download the Edits app. Play around and see if you have early access.

2. Practice writing your video scripts. Use a simple framework:

   • Hook (grab attention fast)

   • Value (share one tip or insight)

   • Call to Action (tell them what to do next)

3. Read aloud before recording. You’ll instantly hear what feels natural or forced.

By the time the teleprompter officially launches in your region, you’ll already have polished, ready-to-film scripts.

Final Thoughts: This Isn’t a Shortcut...It’s a Smart Tool

The biggest reason most entrepreneurs avoid video?
It’s not the camera. It’s the content anxiety...“What do I say?” “What if I mess up?”

Instagram’s new teleprompter tool removes that barrier, helping you create more confidently, consistently, and strategically.

It’s not a cheat code...it’s a creative shortcut that frees you up to focus on tone, storytelling, and connection.

🎧 Watch the full episode on YouTube: Marketing Trends Now – Instagram’s New Teleprompter Feature

Ready to create video that builds authority (not anxiety)?

Let’s make it happen...Book a Strategy Intensive and we’ll map your on-camera messaging, content flow, and video repurposing plan in one VIP day.