Seven marketing mistakes quietly killing your results — and how to turn them into wins.
Most failed campaigns don’t flop because the product is bad.
They flop because the strategy is.
This guide breaks down the seven fastest ways to tank your marketing...and the simple fixes that turn chaos into clarity. If you’re ready to stop guessing and start converting, read on.
1) Target Everyone
If your message is “for everyone,” it’s for no one.
Do this instead:
Define one real person per post/campaign.
Build your profile in 3 layers: Demographics (facts), Psychographics (beliefs, fears, values), Buying Behaviors (how/when they decide).
Test your last 5 posts: “Who is this speaking to?” If you can’t answer in one sentence, rewrite.
2) Sell a Process, Not a Promise
No one buys “social posting,” “legal services,” or “coaching sessions.” They buy the outcome.
Do this instead (3P Formula):
Problem: Name the pain in their words.
Promise: Paint the destination (what life looks like after).
Process: Briefly describe how you get them there.
The process is never the hook...the promise is.
3) Assume People Are Ready to Buy Today
Only a small % buy fast. Most need micro-commitments first.
Do this instead:
Design a step-by-step journey:
Low-risk engagement (poll/comment/DM).
Subscribe (newsletter, podcast, YT).
Value nurture (stories, case studies, FAQs).
Soft offer → Core offer.
Map the path from stranger → subscriber → buyer → advocate.
4) Skip the Stories
If they don’t believe, they don’t buy.
Do this instead:
Tell more belief-shifting stories:
Before → During → After client wins.
Analogies/parables that reframe old assumptions.
Personal “aha” moments that humanize the brand.
Stories sell because they make new beliefs feel possible.
5) Copy/Paste the Same Post Everywhere
Every platform has different “native” signals.
Do this instead:
Pick one primary platform to dominate first.
Tailor the asset to the channel’s strengths (e.g., IG = short-form video + captions; LinkedIn = articles/newsletters; YouTube = search-optimized video).
Repurpose intelligently, not identically.
6) Be Inconsistent
Posting “when you can” is how you disappear.
Do this instead:
Set a sustainable cadence (e.g., 2 feed posts/wk + 2 stories/day on IG; 1 YT video/wk).
Track what works, double down, and run sequels (Part 2/3/4).
Remember: consistency = data; data = better decisions.
7) Post and Pray
One post is not a strategy. A campaign is.
Do this instead:
Plan in arcs, not one-offs:
Week 1: Teasers/education.
Week 2: Stories/case studies.
Week 3: Objection handling/FAQ.
Week 4: Offer + urgency.
Add tracking so you can attribute leads by source (social, SEO, GMB, email).
Quick Audit: Fix Your Next Campaign in 10 Minutes
Who is the one person this post is for?
What promise am I selling (not the process)?
What is the next micro-commitment?
What story supports belief?
Is this native to the platform?
What’s my cadence and follow-up?
Where does this fit in the 4-week arc?
Final Thoughts: Campaigns Win...Posts Don’t
If you want predictable leads and sales, stop treating marketing like random acts of posting. Design journeys. Tell better stories. Lead with outcomes. Then show up consistently.
🎧 Watch the full episode on YouTube: https://www.youtube.com/watch?v=4Ao1omnxNw4
Want the VIP plan built for you in a day? Book a Strategy Intensive and we’ll map your ideal client, micro-commitment path, story library, platform plan, and a 4-week campaign arc in one sprint.
